Fortified Rice Market Size, Share & Trends Analysis Report By Product (Vitamins,Minerals,Others), And Segment Forecasts, 2024 - 2031
The "Fortified Rice Market" is focused on controlling cost, and improving efficiency. Moreover, the reports offer both the demand and supply aspects of the market. The Fortified Rice market is expected to grow annually by 12.8% (CAGR 2024 - 2031).
This entire report is of 133 pages.
Fortified Rice Introduction and its Market Analysis
The Fortified Rice market research report highlights the increasing demand for rice fortified with essential nutrients such as vitamins and minerals to address malnutrition and improve public health. The target market includes countries with high rates of malnutrition, government programs, and food aid organizations. Major factors driving revenue growth include rising awareness of the benefits of fortified rice, government initiatives, and partnerships with NGOs. Companies like Cargill, Bühler Group, Bunge, General Mills, Wilmar International, and BASF are key players in the market, focusing on product innovation and distribution channels. The report recommends further research on consumer preferences and regulatory frameworks to drive market growth.
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The global fortified rice market is expected to experience significant growth in the coming years, with increasing demand for rice enriched with vitamins, minerals, and other nutrients. This market is segmented by type, including various vitamins and minerals added to the rice to enhance its nutritional value. The application of fortified rice is widespread, with products available in supermarkets, convenience stores, departmental stores, and online stores.
Regulatory and legal factors specific to the fortified rice market are essential to ensuring the safety and quality of these products. These factors include compliance with food safety regulations, labeling requirements, and strict quality control measures. Manufacturers must adhere to specific guidelines to prevent contamination, mislabeling, or other issues that could affect consumer health and trust.
With the growing focus on health and nutrition, fortified rice offers consumers a convenient way to incorporate essential nutrients into their diet. As the fortified rice market continues to expand, it is crucial for industry players to maintain compliance with regulatory standards and provide consumers with safe, high-quality products.
Top Featured Companies Dominating the Global Fortified Rice Market
The fortified rice market is a highly competitive landscape, with key players such as Cargill, Bühler Group, Bunge, General Mills, Wilmar International, and BASF driving innovation and growth in the industry. These companies produce fortified rice, which is rice that has been enriched with additional nutrients such as vitamins, minerals, and proteins to address malnutrition and micronutrient deficiencies.
Cargill is a leading producer of fortified rice and has a strong presence in the global market. The company offers a range of fortified rice products that cater to different nutritional needs. Bühler Group, a Swiss technology company, provides equipment and technology solutions for rice fortification, enhancing the efficiency and quality of production. Bunge, an agribusiness company, also plays a significant role in the fortified rice market by offering fortified rice products to consumers worldwide.
General Mills is another major player in the fortified rice market, offering fortified rice products under its popular brands. Wilmar International, a Singapore-based agribusiness company, produces fortified rice for both local and international markets. BASF, a chemical company, supplies essential nutrients and fortification ingredients to companies in the fortified rice market, contributing to the growth of the industry.
These companies utilize various strategies such as product innovation, partnerships, and market expansion to grow their presence in the fortified rice market. By offering high-quality fortified rice products and addressing nutritional deficiencies, these companies are helping to improve public health and combat malnutrition on a global scale.
In terms of sales revenue, Cargill reported sales of $ billion in 2020, while Bunge recorded revenues of $41.4 billion in the same year. General Mills reported net sales of $17.6 billion in 2020. These figures demonstrate the significant impact these companies have on the fortified rice market and the food industry as a whole.
- Cargill
- Bühler Group
- Bunge
- General Mills
- Wilmar International
- BASF
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Fortified Rice Market Analysis, by Type:
- Vitamins
- Minerals
- Others
Fortified rice comes in various types that are fortified with essential vitamins like Vitamin A, B, and D, minerals like iron, zinc, and folic acid, and other important nutrients. These fortified rice helps in reducing micronutrient deficiencies and improving overall health. The inclusion of these essential nutrients in rice makes it a more nutritious option for consumers, which in turn boosts the demand for fortified rice in the market. Additionally, fortified rice helps in addressing malnutrition and food insecurity issues, making it a preferred choice for governments, NGOs, and consumers looking for healthier food options.
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Fortified Rice Market Analysis, by Application:
- Super Market
- Convenience Stores
- Departmental Stores
- Online Stores
Fortified rice is gaining popularity in various retail channels including supermarkets, convenience stores, department stores, and online stores. It is easily accessible to consumers in these outlets and provides a convenient option for those looking to increase their nutrient intake. Fortified rice is used just like regular rice, but with added vitamins and minerals to address various nutritional deficiencies. The fastest-growing application segment in terms of revenue is online stores, as more consumers are turning to online shopping for convenience and a wide selection of products. Fortified rice is a versatile and nutritious option for consumers looking to improve their diet.
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Fortified Rice Industry Growth Analysis, by Geography:
North America:
- United States
- Canada
Europe:
- Germany
- France
- U.K.
- Italy
- Russia
Asia-Pacific:
- China
- Japan
- South Korea
- India
- Australia
- China Taiwan
- Indonesia
- Thailand
- Malaysia
Latin America:
- Mexico
- Brazil
- Argentina Korea
- Colombia
Middle East & Africa:
- Turkey
- Saudi
- Arabia
- UAE
- Korea
The fortified rice market is witnessing significant growth in regions such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. In North America, the United States and Canada are leading the market due to increasing consumer awareness about the benefits of fortified rice. In Europe, countries like Germany, France, and the . are expected to dominate the market with a significant market share. In the Asia-Pacific region, China, Japan, India, and Indonesia are driving the market growth. Latin America is also witnessing a surge in demand for fortified rice in countries like Mexico and Brazil. In the Middle East & Africa, countries such as Turkey, Saudi Arabia, and UAE are expected to contribute to the market growth. Overall, the Asia-Pacific region is projected to dominate the market with the highest market share percentage, followed by North America and Europe. The expected market share of the fortified rice market in these regions is estimated to be around 30%, 25%, and 20% respectively.
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